Ready to Rock? — Joi Davis has taken over Fred Segal Rocks (hot jewelry & hip handbags) and Fred Segal Silk (luxury lingerie & sexy pajamas) as of early March and has a lot of stylish updates in the works. Joi was formerly Manager of Fred Segal Madison and is currently curating an interesting collection of stateside and European designers, one of which is Jamie Joseph. I’m dying for the above ring and am mesmerized by Jamie & husband Jeremy’s one-of-a-kind pieces.
In finding the right rock, Joi advises, “When shopping for cocktail rings, you should try different ones on and then see how they make you feel. Whether you’re going for BLING or something more organic, it should provoke an emotion. Jewelry is emotional and personal!” When I tried the ring above, it literally transformed me, so I have to agree. Expect to also see Anna Sheffield’s Fine Jewelry line + a more romantic and feminine collection coming to Fred Segal Silk. Stay tuned and I’ll let you know when Joi takes the stores online. Until then, check out one of Joi’s hottest selling handbag lines, the fringy SL McFadin.













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