The cool kids are wearing Lacoste Cool Cats.

by Jerri Howell on Thursday, January 26, 2012

in New York,StreetStyle

Primary Colors – The COOL CATS are a trio of hip and influential French guys behind Ed Banger Records who collaborated with Lacoste L!ve to inject their edge into a capsule collection that debuted late fall of last year. I’ve been fixated on their collection since the top of the year, each time I pass the shop’s Soho storefront. I’d grown up wearing so much Lacoste (in the era they were licensed to another brand and called Izod) and they were never this bold.

The funny thing is, I was in the store obsessing over their cool cardigans and letter jackets on this day, wishing I could catch someone in this brand. An hour later in Soho, Sean was passing me and I snapped him for his hair and great look. It wasn’t until I got home that I realized he was wearing LACOSTE COOL CATS.

[Note: It's not cheap, but the limited edition pieces are currently on sale at the Lacoste L!ve Soho store.] 

LACOSTE L!VE x COOL CATS
134 Prince Street
(between Broadway & Wooster St)
New York, NY 10012
(212) 226-5019
Lacoste.com

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